October 7, 2025

Photo Direct marketing tactics

Direct marketing tactics tailored for Hong Kong SMEs

As we delve into the landscape of small and medium-sized enterprises (SMEs) in Hong Kong, we find ourselves navigating a vibrant and dynamic marketplace. The unique characteristics of this region shape the way businesses operate and interact with their customers. With over 300,000 SMEs contributing significantly to the economy, they represent around 98% of all […]

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Photo messages

Writing simple messages that resonate and convert

In a world inundated with information, the power of simplicity cannot be overstated. We often find ourselves bombarded by complex messages, intricate jargon, and convoluted ideas that can leave us feeling overwhelmed. When we embrace simplicity, however, we unlock the potential to communicate more effectively. By stripping away the unnecessary layers and focusing on the

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