Google & Facebook Paid Ads

We don’t believe running ads to push promotions and crazy discounts is effective for all businesses.

We instead lead with value and education, with the goal of simply getting them to click and leading them to a irresistible offer.

Web Design: Identify and Research

Research Prospects

Our process starts with the end-user in mind before creating our Google Ads or Facebook Ads. 

What are their pain points and desires? What problem are they looking to solve when seeking your services or product? What are some of the barriers they encounter when making a purchasing decision?

We need to understand all of this intimately before coming up with an offer.

80% in preparation, 20% in execution.


Research Competitors

Before going into battle, you need to know the battleground.

Find out what your competitors are offering on their Google Ads and Facebook Ads, how they are getting your prospects, where are they advertising, what are they advertising?

Once we have all of the above (and more), we’ll be able to come up with GREATER offers that can easily persuade your prospects to chose you over your competitors.

Google Ads and Facebook Ads: Research Competitors
Google Ads and Facebook Ads: Create Irresistible Offer

Create Irresistible Offers

Once we know your prospect’s wants and desires, we simply package it and give them exactly what they want and desire. Packaging it into an irresistible offer.

Using ATTENTION GRABBING copy on your Google Ads, Facebook Ads and web copy, we tailor it so it’s something NEW and UNIQUE, something that no one else is offering in the market place.

We are selling the click.


Test & Optimize

 No one creates the perfect Google Ad or Facebook Ad on the first shot. The key to a high-performing website is testing, testing, testing.

We do split testing by creating multiple versions of the ads that are completely identical except for one small element. Then, we test both versions against each other to see which brings in higher conversions. Once you have your winner, you repeat the same process with another element. We rinse and repeat until you have a page that’s converting like crazy.

Web Design: Test & Optimize

Make Populis Your
Competitive Advantage

Businesses from different industries use Populis Digital to engage their customers, accelerate
 and reach their revenue & profit goals.


Our Awesome Creative
Professional Member

Account Manager

Your account manager is your main point of contact at Populis. They are experts in online advertising and will oversee all aspects of your campaign including account management, creating and targeting ads and leading your team.


The best writing involves a conversation and our copywriters are skilled in the art of writing copy that will attract, connect and engage with people that are likely to be interested in your product or service.


To stand out on social, you’ll need creatives that captivates and attracts attention. Whether it’s image ads, carousel ads or canvas ads, our designers are ready to wow your audience.


Online users are consuming more photos and videos every day and using these assets is a great way to increase engagement with your audience. Our editors are ready to help ensure we leverage your current assets and create content that will tell your story.


We believe that every campaign can be improved and our analysts are the ones looking for the clues to help ensure you’re getting the best results possible. They’re looking through mounds of data to find ways to improve your campaign.


Get some inspirations on
what your brand could be