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Google, Meta, LinkedIn and YouTube Ads (SEM and PPC)

Paid Ads Agency in Hong Kong: SEM, Google Ads and Social Ads Built for Leads

We run Google Search and Shopping, Meta, LinkedIn and YouTube campaigns for Hong Kong businesses, then track every WhatsApp message, call and form, so you can see exactly what your budget brings in.

Campaigns judged on cost per lead and ROAS

WhatsApp, WeChat, call and form enquiries tracked

Optimized every month, never set and forget

5.0 from 35+ Google reviews

4.8/5 on DesignRush

848.51%

Google Ads ROAS, health and wellness eCommerce

7,131.80%

Meta Ads ROAS, health and wellness eCommerce

$7.33

Revenue for every $1 on Meta Ads, clothing eCommerce

10.39%

Google Ads conversion rate, Notary Wang

400+

Google Ads conversions in 3 months, Rugbytots

Clients we have run ads for

Google, Meta, LinkedIn or YouTube? Most Hong Kong businesses need more than one

Each platform reaches people at a different moment. We plan them together so each one does the job it is best at.

Captures existing demand

Google Ads

Reach people already searching for what you sell, at the moment they are ready to enquire or buy.

Search campaigns on high-intent Hong Kong keywords

Shopping campaigns for eCommerce stores

Call and WhatsApp enquiry tracking

Best for service businesses and buyers comparing options

Creates new demand

Meta Ads (Facebook and Instagram)

Put your offer in front of the right Hong Kong audience before they start searching, then bring back visitors who did not buy.

Audience targeting and lookalike audiences

Lead form and WhatsApp campaigns

Remarketing to past visitors

Best for eCommerce, events and visual products

Reaches decision-makers

LinkedIn Ads

Put your offer in front of Hong Kong professionals by job title, seniority, industry and company size.

Job title, seniority and industry targeting

Lead Gen Forms that pre-fill contact details

Retargeting for website visitors and video viewers

Best for B2B, professional services and recruitment

Builds trust with video

YouTube Ads

Show video ads to people watching related content or searching on Google, then follow up with the people who watched.

In-stream, Shorts and in-feed video campaigns

Targeting by search intent, interests and channels

Remarketing to viewers and site visitors

Best for brands with a product or story to show

Before we spend a dollar

A data-driven lead strategy for your budget

Search demand and CPC mapping

We analyze keyword volume, competition and bid ranges to find where your budget has the strongest lead potential.

Keyword research sheet with search volume, competition and bid ranges for a Hong Kong law firm

ROI mapping by service

Each service you offer is scored on lead potential, cost efficiency and case value.

Legal ads ROI mapping table with CPC, conversion rate, cost per lead and case value by practice area

Priority roadmap

You get a clear order of campaigns to launch first, so budget goes where it pays back fastest.

What our paid ads management includes

Account and campaign setup

Campaign structure, audiences and budgets built around your services and margins.

Ad copy and creative

Search ads, image and video creative, including AI-generated visuals where they fit the brand.

Landing page alignment

Ads point to pages that match the search, so more clicks turn into enquiries.

Conversion tracking

Forms, WhatsApp, WeChat and phone calls tracked as separate goals.

Monthly optimization

Keywords, bids, audiences and creative refined every month against cost per lead.

Clear monthly reporting

Conversions, cost per lead and ROAS, explained in plain language.

Populis Digital team members with an Ads sign

Your ads team

Campaigns run by our Hong Kong ads team

The same team plans, builds and optimizes your Google, Meta, LinkedIn and YouTube campaigns, then walks you through the numbers on a monthly call.

Monthly update calls on cost per lead and ROAS

Your ad accounts and data belong to you

CRO included to turn more clicks into enquiries

Google Ads results from Hong Kong clients

January to March 2026. Typical conversion rates sit around 2 to 5%.

Notary public services

Notary Wang

10.39%

Conversion rate

7x+

Return on ad spend

344+ conversions: 106 website form leads, 64 WeChat enquiries and 40 phone calls.

Google Ads overview for NotaryWang.com, January to March 2026: 98.1K impressions, 10.39% conversion rate, 344.5 conversions

Legal services

Elsa Law & Co. Solicitors

6.85%

Conversion rate

6.5%

Click-through rate

89 WhatsApp, 39 email, 13 call and 12 WeChat enquiries from high-intent searches.

Google Ads overview for Elsa Law, January to March 2026: 6.50% CTR, 6.85% conversion rate, 141 conversions

Children’s sports classes

Rugbytots

11.94%

Conversion rate

10.89%

Click-through rate

400+ conversions, including 350+ direct enquiries plus extra sign-ups.

Google Ads overview for Rugbytots, January to March 2026: 10.89% CTR, 11.94% conversion rate, 415 conversions

eCommerce results from Google Ads and Meta Ads

Return on ad spend for online stores we manage.

Health and wellness eCommerce

Google Ads

848.51%

Return on ad spend

$8.49

Sales for every $1 spent

50 conversions and $29,301 in sales over 90 days.

Google Ads attribution report for a health and wellness online store showing 848.51% ROAS

Clothing eCommerce

Meta Ads

514%

Average return on ad spend

$7.33

Sales for every $1 spent

Average across three ad groups over 14 days.

Health and wellness eCommerce

Meta Ads

7,131.80%

Return on ad spend

$71.32

Sales for every $1 spent

Top-performing campaign over 90 days.

Meta Ads campaign report for a health and wellness online store showing 7,131.80% ROAS

All results shared with client approval.

"...They used these insights to strategically draw a steady stream of perfect-fit clients directly to our website. The result? Our visibility is much higher, and our business grows!"

Elsa Law & Co. Solicitors, Founder and Partner

Paid ads in Hong Kong: common questions

How soon will paid ads bring enquiries?

Most campaigns can start bringing enquiries within the first 1 to 2 months. Results then improve as we optimize keywords, audiences and landing pages each month.

Which ad platform should I start with?

Google Ads captures people already searching for your service. Meta Ads and YouTube Ads reach people before they search. LinkedIn Ads reaches decision-makers by job title and industry. Your free audit shows which to start with for your business and budget.

Can you track WhatsApp and WeChat enquiries?

Yes. We track website forms, WhatsApp, WeChat and phone calls as separate goals, so you can see which campaigns bring real enquiries.

Do I need a new landing page?

Not always. We review your current pages in the audit. If a page is losing visitors, conversion rate optimization is part of the work.

What does the free ads audit cover?

Your current campaigns or search opportunity, tracking setup, landing pages and competitors. You get a written audit within three business days, with no obligation.

Get more from every click

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1.9K searches / month

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2.4K searches / month

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880 searches / month

SEO Services

Build traffic that keeps coming when ad spend stops.

Speed score 96

Web Design

Landing pages and websites built to convert ad traffic.

ChatGPT

Gemini

Perplexity

AI Overviews

GEO: AI Search Optimization

Get recommended by ChatGPT, Gemini and AI Overviews.

Find out where your ad budget is leaking

Get a written ads audit within three business days. No obligation.

Get My Free Ads Audit WhatsApp Us

Paid Ads Agency in Hong Kong: SEM, Google Ads and Social Ads Built for Leads

Get your free ads audit

Google, Meta, LinkedIn or YouTube? Most Hong Kong businesses need more than one

Google Ads

Meta Ads (Facebook and Instagram)

LinkedIn Ads

YouTube Ads

A data-driven lead strategy for your budget

Search demand and CPC mapping

ROI mapping by service

Priority roadmap

What our paid ads management includes

Account and campaign setup

Ad copy and creative

Landing page alignment

Conversion tracking

Monthly optimization

Clear monthly reporting

Campaigns run by our Hong Kong ads team

Google Ads results from Hong Kong clients

Notary Wang

Elsa Law & Co. Solicitors

Rugbytots

eCommerce results from Google Ads and Meta Ads

Google Ads

Meta Ads

Meta Ads

Paid ads in Hong Kong: common questions

Get more from every click

SEO Services

Web Design

GEO: AI Search Optimization

Find out where your ad budget is leaking