Home / Case Studies

Results from real Hong Kong clients

Case Studies: Real Results for Hong Kong Businesses

Google Ads, Meta Ads, SEO, AI search and email results from our clients, with the dashboards behind every number. Tap any screenshot to see it full size.

Get My Free Growth Audit WhatsApp Us

Google Ads Meta Ads SEO AI Search Email Web Design Creative

731%

Google Ads return on ad spend, Notary Wang

11.94%

Google Ads conversion rate, Rugbytots

6.25x

Return on SEO, Malabar Baby

50.9%

Email open rate, Luchos

Google Ads

Google Ads that bring in enquiries, not just clicks

Search campaigns for Hong Kong service businesses and online stores, judged on conversions and return on ad spend.

Notary public, Jan to Mar 2026

Notary Wang: 731% return on ad spend

Search campaigns for a Hong Kong notary public, with every form, WeChat message and call tracked back to the ad. The campaigns returned more than 7 times their ad spend.

731%

Return on ad spend

10.39%

Conversion rate (industry average about 2 to 5%)

344+

Conversions in three months

106

Form leads, plus 64 WeChat and 40 call enquiries

Google Ads overview for NotaryWang.com, January to March 2026: 98.1K impressions, 10.39% conversion rate, 344.5 conversions

Google Ads conversion actions for NotaryWang.com: 106 form leads, 64 WeChat clicks, 40 calls

Tap a screenshot to see it full size

Law firm, Jan to Mar 2026

Elsa Law & Co.: 141 conversions in three months

Keyword targeting and ad copy built around high-intent legal searches, matched to landing pages that answer what each searcher is looking for.

6.5%

Click-through rate (industry average 2 to 4%)

6.85%

Conversion rate (typically 2 to 5%)

141

Conversions

WhatsApp enquiries, plus email, call and WeChat

Google Ads conversion actions for Elsa Law: WhatsApp, email, call and WeChat enquiries

Tap a screenshot to see it full size

Children’s sports classes, Jan to Mar 2026

Rugbytots: 11.94% conversion rate

Campaigns for class bookings, with lead form enquiries and sign-ups tracked separately so the budget follows the actions that matter.

10.89%

Click-through rate (industry average 2 to 4%)

11.94%

Conversion rate (typical range 2 to 5%)

415

Conversions

350+

Direct enquiries through the lead form

Google Ads overview for Rugbytots, January to March 2026: 10.89% CTR, 11.94% conversion rate, 415 conversions

Tap a screenshot to see it full size

Health and wellness eCommerce

An online store making $8.49 for every $1 on Google Ads

Google Ads for a health and wellness online store, measured on sales rather than clicks.

848.51%

Return on ad spend

$8.49

In sales for every $1 spent

Google Ads attribution report for a health and wellness online store showing 848.51% ROAS

Tap a screenshot to see it full size

Meta Ads

Facebook and Instagram ads that sell

Meta campaigns for online stores, tracked to the sale.

Clothing brand

733% return on ad spend

Meta Ads for a clothing brand. The top ad group made $7.33 in sales for every $1 spent.

733%

Return on ad spend

$7.33

In sales for every $1 spent

Meta Ads campaign report for a health and wellness online store showing 7,131.80% ROAS

Health and wellness eCommerce

7,131.80% return on ad spend

Meta Ads for a health and wellness online store, with $71.32 in sales for every $1 spent on the best campaign.

7,131.80%

Return on ad spend

$71.32

In sales for every $1 spent

How we plan

A data-driven Google Ads plan for a Hong Kong law firm

Before spending a dollar, we map demand, costs and case value, so the budget goes where it will bring the most leads.

Step 01

Search demand and CPC mapping

We analysed keyword volume, competition and bid ranges to find where the Google Ads budget had the strongest lead potential.

Keyword research sheet with search volume, competition and bid ranges for a Hong Kong law firm

Tap a screenshot to see it full size

Step 02

Legal ads ROI mapping

For each practice area we estimated cost per click, conversion rate, cost per lead and average case value.

Tap a screenshot to see it full size

Step 03

Priority roadmap

We ranked every service by lead potential, cost efficiency and case value to decide which campaigns to launch first.

Tap a screenshot to see it full size

SEO

Search rankings that turn into traffic and sales

Local SEO, on-page work and content that move clients up Google and bring in visitors who buy.

Notary public, Google Search

Notary Wang: top 3 on Google Maps for “notary hk”

Local SEO and on-page work that put the practice in the Google Maps top 3 and on page 1 of Google for “notary hk”. Organic traffic for Mar 17 to Apr 13, 2026 compared with the same weeks in 2025:

Top 3

On Google Maps for “notary hk”

Page 1

On Google search for “notary hk”

+292%

Organic traffic

+194.4%

Engagements (event count)

Google Maps results for notary hk showing Andrew Wang Solicitor Notary Public in the top 3

Google search results for notary hk showing NotaryWang.com on page 1

GA4 traffic report for NotaryWang.com showing organic sessions up 292% year on year

Tap a screenshot to see it full size

Baby and kids clothing, SEO sales

Malabar Baby: 6.25x return on SEO

Google organic search brought in $42,494.10 in tracked sales for this online baby clothing brand, a 6.25x return on the SEO investment.

6.25x

Return on SEO investment

$42,494

Sales from Google organic search

Tap a screenshot to see it full size

Wardrobe storage service, Google Search

PAKT: 85% more organic traffic

SEO for a Hong Kong wardrobe management service. Organic traffic for Mar 17 to Apr 13, 2026 compared with the same weeks in 2025:

+85.02%

Organic traffic

+67.87%

Engagements (event count)

GA4 traffic report for GetPAKT.com showing organic sessions up 85.02% year on year

Tap a screenshot to see it full size

Health and wellness, Google Search

IMI: active users up 112%

Growing organic traffic for a health and wellness brand. Results for Sep 1, 2025 to Mar 23, 2026 compared with the previous period:

+112.2%

Active users

+175.2%

Event count

+261%

Key events

+205%

Engaged sessions

GA4 overview for IMI.com.hk showing active users up 112.2% from September 2025 to March 2026

GA4 traffic report for IMI.com.hk comparing organic search 2025 and 2026

Tap a screenshot to see it full size

AI search (GEO)

Recommended by ChatGPT, Claude, Grok and Perplexity

When buyers ask an AI assistant who to choose, these clients are named in the answer.

Notary public

Notary Wang, named by Claude, ChatGPT and Grok

Asked for the best notary public in Hong Kong, Claude lists Notary Wang first, and ChatGPT and Grok both recommend the practice by name, with its website.

Claude answer listing Notary Wang first among recommended notaries in Hong Kong

ChatGPT answer recommending Notary Wang in Tsim Sha Tsui

Grok answer recommending Notary Wang for notary services in Hong Kong

Tap a screenshot to see it full size

Wardrobe storage service

PAKT, named by Claude, Grok and Perplexity

Claude ranks PAKT the best overall wardrobe management service in Hong Kong, and Grok and Perplexity both recommend it for clothes storage.

Claude answer naming PAKT best overall wardrobe management service in Hong Kong

Grok answer recommending PAKT for wardrobe storage in Hong Kong

Perplexity comparison table listing PAKT as a wardrobe service

Tap a screenshot to see it full size

Baby and kids clothing

Malabar Baby, named by Claude and Grok

Claude names Malabar Baby the best overall sleep sack for the Hong Kong climate, and Grok ranks it among the top brands for hot, humid summers.

Claude answer naming Malabar Baby best overall sleep sack for Hong Kong

Grok answer ranking Malabar Baby among top sleep sack brands for Hong Kong weather

Tap a screenshot to see it full size

Email marketing

Emails that get opened

Open rates well above the typical 20 to 30%, written, designed and sent by our team.

Rugbytots Easter camps email designed by Populis Digital

Children’s sports classes

Rugbytots: 48.78% open rate

Nearly half of more than 3,000 recipients opened the email, well above the industry average of about 20 to 30%.

48.78%

Open rate

3,000+

Receivers

Coffee

Fineprint: 25 to 30% open rate

Consistently strong results across many campaigns, not a one-time success.

25 to 30%

Open rate

1,000+

Receivers

Luchos energy blocks email campaign designed by Populis Digital

eCommerce

Luchos: 50.9% open rate

More than 500 emails a month, with an average of £10 in revenue per recipient.

50.9%

Open rate

£10

Average revenue per recipient

Web design

Websites we have designed

Bilingual sites and home pages built to turn visitors into enquiries.

Law firm, Traditional Chinese and English

Bond Ng Solicitors

A bilingual website for a Hong Kong law firm, with service pages for employees’ compensation and wills and probate in both Traditional Chinese and English.

Visit bondng.com.hk

Bond Ng Solicitors home page in English, designed by Populis Digital

Bond Ng Solicitors home page in Traditional Chinese, designed by Populis Digital

Bond Ng Solicitors workplace injury compensation page in English

Bond Ng Solicitors wills and probate page in Traditional Chinese

Tap a screenshot to see it full size

Architecture and design studio

STEAD Architecture and Design

A home page for an architecture and design studio, led by full-width project photography.

Visit ste-ad.com

STEAD Architecture and Design home page, designed by Populis Digital

Tap a screenshot to see it full size

Creative

AI generated visuals for campaigns

Seasonal sale and social visuals we created with AI, ready for ads, emails and social posts.

Baby and kids clothing

Malabar Baby: Christmas sale visuals

Christmas sale visuals for sleep sacks and matching pyjamas.

AI generated Christmas sale visuals for Malabar Baby

Tap a screenshot to see it full size

Children’s sports classes

Rugbytots: Easter camp visuals

Easter camp visuals with locations, age ranges and a discount code.

AI generated Easter camp visuals for Rugbytots

Tap a screenshot to see it full size

Home fragrance

BLOMSTRE: social visuals

Social visuals for candles and diffusers, written with a playful brand voice.

AI generated social visuals for BLOMSTRE candles and diffusers

Tap a screenshot to see it full size

All results shared with client approval. Figures come from client Google Ads, Meta, GA4 and sales attribution dashboards.

Start here

Want results like these for your business?

Tell us your website. Within three business days you get a written audit of your ads, SEO, AI search presence and conversion points, with the fixes that will bring in more leads.

No obligation and 100% free

Actionable insights you can use yourself

Clear next steps, ranked by impact on your leads

Case Studies: Real Results for Hong Kong Businesses

Google Ads that bring in enquiries, not just clicks

Notary Wang: 731% return on ad spend

Elsa Law & Co.: 141 conversions in three months

Rugbytots: 11.94% conversion rate

An online store making $8.49 for every $1 on Google Ads

Facebook and Instagram ads that sell

733% return on ad spend

7,131.80% return on ad spend

A data-driven Google Ads plan for a Hong Kong law firm

Search demand and CPC mapping

Legal ads ROI mapping

Priority roadmap

Search rankings that turn into traffic and sales

Notary Wang: top 3 on Google Maps for “notary hk”

Malabar Baby: 6.25x return on SEO

PAKT: 85% more organic traffic

IMI: active users up 112%

Recommended by ChatGPT, Claude, Grok and Perplexity

Notary Wang, named by Claude, ChatGPT and Grok

PAKT, named by Claude, Grok and Perplexity

Malabar Baby, named by Claude and Grok

Emails that get opened

Rugbytots: 48.78% open rate

Fineprint: 25 to 30% open rate

Luchos: 50.9% open rate

Websites we have designed

Bond Ng Solicitors

STEAD Architecture and Design

AI generated visuals for campaigns

Malabar Baby: Christmas sale visuals

Rugbytots: Easter camp visuals

BLOMSTRE: social visuals

Want results like these for your business?

Get your free growth audit