Once you create your business page, you’ll want to create interesting and fun content to keep your audience engaged. However there lies the crux, you aren’t sure what content you could share to gain the interest of the audience and your potential clients. Which is what brought you here to this article! Where we will help get your creative juice flowing with 7 content for Facebook pages, which will help your business to gain followers quickly and efficiently.

All your content must be…

Before starting, we must look at the goals and the purpose of posting. Here’s a list of different positions you can take as a Facebook business page:

1. Interesting content for Facebook that reflects your brand essence and personality
2. A proper quality draft, without grammar mistakes and the right length.
3. Original content. You cannot take the creations of others to share directly without citing the original author.
4. You must be careful with the copyright of songs, photos and phrases that you want to use for your own content.
5. Your post calendar should be consistent and scheduled in order to have a better sense of organization.
6. Determine the type of graphics and imagery that you are planning to use on your Facebook page in order to have a more stylized sense of your posts.
7. Configure your Facebook page according to the audience that you want to reach.

The audience’s favorite content

As time passes by, people change the form of communicating to one another, and social media platforms have to constantly update themselves to keep their positions of leadership on the internet. In the present day, the type of content that was shared four years ago doesn’t have the same impact today. And the content of this compilation will probably need to be updated in the future, as well.

It’s essential that you take this into account for all your social media campaigns so that all of your efforts come to fruition and your brand never stops increasing its reputation in the digital world.

#1: Informative Content

One of the best types of content on Facebook is a post with interesting information that people can learn and share. This can add value to their lives and encourage them to spread this valuable information to their friends. It sounds a little tough, but we have to understand how our audience thinks and be able to use that to get their attention.

If you focus your posts to offer quality information that people can learn from, you are very likely to have much better results.

#2: Emotional Connections

All the content that you want to create must be based on the emotions of the audience. It will be the key factor to form a special connection, thus creating a sense of loyalty towards your brand. It’s the hidden gem of many companies that have known how to correctly develop content that pulls the strings in the heart of their audience.

Finding the suitable point of emotional connection will create an emotional bond between your brand and your followers.

#3: Quotes

Create content for Facebook based on short sentences that cause people the desire to meditate on them. It’s one of the most used resources by brands and the one with the best development. No matter what type of phrase you use, if it’s thoughtful enough or kind of deep, the audience will want to interact with the post, either by reacting, commenting or even sharing it.

Use the smart quotes at least 4 times a month in your posts’ and you will see a massive improvement.

#4: Fun and Humor

Facebook users spend hours scrolling in search of something that makes them laugh. If you are part of their timeline, and you get their attention through fun content, there is no doubt that they will react to your post and, in the best case, they will enter your profile in search of similar publications to share.

It’s the right complement to a grid of content because attracting people to the brand is the most important thing.

#5: Promotions and Free Resources

People like free and useful things or promotions where they feel influenced to interact with companies and earn something specific that they want. Many of them will be willing to follow you, share your posts and even give you their emails if you offer something that arouses their interest enough to do so.

Creativity is essential in this kind of content for Facebook since if it’s not original enough, it will go unnoticed.

#6: Celebrities and Influencers

When you use the fame of others to position your own brand, all the results that you get will be a higher profit than ever before. Things like quotes, reviews, brand ambassadors and other types of content that show famous people in your niche is a great and low cost strategy to improve your campaign.

This kind of content will give you an added value and show that you are an expert of the field you operate in.

#7: Trending Topics

All the topics that go viral, for just a short period of time, are the ideal ones to make your brand known through content related to these themes. Someone interested in that specific topic will not hesitate to visit the rest of your content on your Facebook page to verify if you know anything else. And if the rest of your contents’ brand is something they happen to enjoy, you will win a follower effortlessly.

Trends should be used carefully and from reliable sources so that your company avoids being exposed to false information.

The possibilities of content for Facebook are infinite

There’s a lot of content that you can create to make your Facebook business page popular; the limit is the imagination. If you want to know another way to create content, you can find it on Post Planner.

Remember that here in Populis Digital, we can support you about any issue or doubt that you need to solve, either if it’s about social media campaigns or even another platform that your business uses for its promotion.

A great professional staff is at your command to help you with everything you need.